I am a mother and graphic designer with a passion for children's illustration and design.
I created 'kiddie up' after my first daughter was born and started eating solid food. I discovered the only melamine products I could easily find displayed either basic and unispiring designs or were covered in horrible merchandised images.
I wanted to create a range of thoughtfully designed products that could engage children, inspiring their imagination and giving them a fun way to explore and identify animals, objects, activities, characters and places through the use of original and creative illustration.
I hope you as adults can also appreciate the 'kiddie up' range and perhaps be taken back to memories of your own childhood.